In many cases, a person who is setting up a new blog can get carried
away with all of the fancy graphics and design tricks that they can
easily apply to a page, and completely overlook some basic fundamentals
that will help them get a better position with the search engines.
bloggers can reap a number of benefits when they study and employ the
various search engine optimization tactics and principles that are
critical to good search engine ranking.
In this day and age when
there are over a trillion pages of web content spread across the vast
Internet, it is more important than ever to make sure that bloggers and
blog designers take special pains to build their blogs and code them in
such a way that the blog is fully search engine optimized. There are a
number of good SEO practices that every webmaster who cares about
gaining a good search engine ranking for a blog should be sure to
implement consistently.
A blog that has been built with the clear
understanding of search engine optimization principles will enjoy better
listings in the search engine results pages, commonly called SERPs.
Even established blogs that already have a steady flow of web traffic
could still improve the organic search engine traffic they receive if
they make an all-out effort to maximize their SEO efforts.
Designing
a blog to make the most of what the search engines are looking for is a
fairly simple process, although it does require a good bit of attention
to detail if your traffic building campaign is to be successful.
Primarily, the task boils down to properly coding the various elements
of the web page with current coding protocol in specific HTML tags,
while at the same time making the most of the semantic value of the web
content of the blog.
SEO starts right at the top of your blog with
the title tag and this is thought to be extremely important to a blogs
search engine optimization. It is essential that each page on a blog has
a unique and interesting title and the title should always include the
specific keywords that are being targeted by that page of web content.
While you need your keywords in the title to keep the search engine
spiders happy, do not neglect the human reader as it is the title that
they see in the search results and your wording is what decides whether
they will click on your link or the next.
Another important factor
in SEO is how search engines identify your keywords by looking at what
words are within the header tags. The H1 tags are used at the top of the
page to enclose the headline of the post. The keywords within the H1
tags are seen as extra important by the search engines as are any words
within H2 tags although as you have probably guessed, not as important
as the words within H1 tags.
There are many other elements of
search engine optimization that come to bear on a blog and much more can
be learned by seeking out the vast number of SEO and webmaster
resources that are available online. The foundation of all good
optimization starts with good keyword research and a clear understanding
of the type of visitors the webmaster is trying to attract and what
keyword phrases they search for.
A good understanding of SEO
techniques is as important to the future of a blog as having a good
Internet marketing strategy and keyword tools available to you.
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