Mastering The Art Of Writing Web Sales Copy That Sells.

Knowing how to bring the essence of a message across through the things you write has and always been the success key of written communication, be it via e-mail, articles, sales copy forum posts, etc.

The sales copy is the forefront where a sale gets you the income. It is where copywriting is everything. Learning the science of copywriting can just take 3 weeks, just the format, headline, AIDA, call-to-action, P.S. etc., but the ART of it may take you 3 years to master. Terry Dean once mentioned a most effective way is to simply save all the salesletters that inspire you and hand-copy them to help you get into "the zone" and appreciate what the copywriter was thinking at that point in time. The main disadvantage is since this is a self-learning process, you may not have much of a bearing of what counts as real success unless you have the evaluation or guidelines for masterful copywriting.

For that matter, Web Copywriting University presents a revolutionary formula for creating killer copy specifically for the web. Maria Veloso, director of Web Copywriting University and a widely acknowledged expert in web copywriting, is famous for her "Web Copywriting Mastery Course"—a one-of-a-kind program which runs for 6 weeks. Students have the option to become certified as a Master of Web Copywriting, provided they turn in all the assignments, meet all the requirements of the course, and pay a reasonable review fee. The Home Study CD Edition of the course has been released to the public. It is a 12-hour condensed version of the course. For $297, it is 70% less the course fee. However, consider that Maria's hourly rate is $300 an hour, you are still getting $3,600 worth of instruction. The Web Copywriting Mastery Course is worth every cent for all the sales you could generate as a result.