Designing A Super Effective Squeeze Page

Squeeze pages, also referred to as lead generator pages, are a very useful tool for any Internet marketer.

Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your e-mail list. Once they've signed up, you have their permission to e-mail them over and over again. But you can't do that until they sign up for your list!

Firstly, pick a template for your lead generation page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. So they would be more likely to click the back button.

Then change your template. As a minimum, you will need to add in a headline relevant to your offer and some bullet points. You may also want to split-test your headlines to make sure that you're getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.

You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test this as well as whether the message plays automatically when a visitor reaches your squeeze page.

Nowadays, you will find video appearing more frequently on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't remember these, think of the ending of an episode of the television show "24". Leave your viewer hungry for more. Which they'll get in return for their e-mail address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.