Why do I use text e-mail instead of HTML? Because most HTML features that have been added in the past decade are supported only on a limited basis by most e-mail clients.
Outlook, Gmail, Hotmail, and Yahoo are severely restricted in the HTML code they support and display correctly. Microsoft Outlook 2007 supports only 40% of HTML codes. Gmail supports just 45% of HTML codes.
Worse, 4 out of 5 HTML e-mails do not contain correct, compliant, valid HTML code. This can cause the e-mail not to display properly or even become undeliverable.
HTML e-mail design should be kept simple. Extraneous images, overly complex graphics, too many graphics, rich media, and table layouts all bloat the size of your e-mail and increase the chance of making mistakes in your HTML code, which can trigger spam filters.
Source: HTML Marketing Guide, Pinpointe.
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