According to Ryan Deiss, the best font for landing page headlines is Tahoma Red 36 point. "This font just seems to work great in headlines, partly because it's san serif and partly because it scrunches up more than a font like Arial, fitting more words per line," he says, adding that red 36-point Tahoma outperforms all other fonts, increasing conversions by 17%. San serif fonts like Tahoma can give your headline a boost. Adding a drop shadow to your red Tahoma font can give you another 5% boost.
Source: 43 Split-Tests That (Almost) Always Boost Conversions
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