There will be times when you will be the one making the cold call. You may be calling to discuss an affiliate arrangement, check out a reference, or other business not related to selling.
While you won't be selling anything, you will be screened as if you were. Your call will be much more likely to be put through if you give your company and your name and title and state the reason for your call and add, "Please tell her that this is not a sales call." But say this only if it is 100% true.
Source: Michael Dalton Johnson, Coffee With the Dog, 2/13/14
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