I am often asked, "How can I pretest an idea for an info-product before creating the product?"
Terry Dean, the dean of Internet marketing, suggests the following two methods:
1 - Run a free webinar where you share the basics of the subject. If you have trouble getting people on the free webinar, change direction. It's not enticing.
2 - At the end of the webinar you offer a paid "group class" where you teach the course. If you have trouble selling the course, change the subject. They won't buy an info-product on it.
Source: Terry Dean e-newsletter, 2/12/14
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