In past issues, I've recommended that you have a "bait piece"—a
special report, whitepaper, or other informational premium you give away
to generate leads for your product or service.
But many marketers don't produce info-premiums because of the research and writing work involved.
An easy way to get around this is to visit the U.S. government's Publications.USA.gov.
There are loads of how-to and information booklets on a wide range of
topics such as money, health, travel, housing, nutrition, computers,
small business, and more.
If you find one that would make a good
info-premium for your business, you can print or download the text, put
your own cover on it, print copies, and use it as your own
freebie—without paying Uncle Sam a dime!
How? Most of these
publications are not copyrighted, so the U.S. government allows you to
use them for your own purposes (they do appreciate if you credit them as
the source).
Warning: Be sure to check the publication for
copyright notices. If the booklet you selected is copyrighted, then you
can't use it.
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