Developing Your Optimal Selling Strategy

The focus of your optimal selling strategy is mostly based on acquiring new customers for your business.

The first thing you'll want to focus on, is creating a front-end product that has massive appeal to your ideal customers, is affordable, and will therefore attract a maximum amount of new buyers.

Once your product is developed, there are 5 areas to develop your optimal selling strategy:

1. Media - What is the best advertising method to reach potential customers?

2. Message - Developing the style/tone of your pitch, and deciding what format to deliver it in audio, video, text, etc.

3. Process - Also known as your sales funnel, think of what steps you want new customers to take.

4. Cost - How much does it take to acquire a new lead? You don't have to necessarily make a profit from your front-end product. If you have a process in place, you can break even up front, and sell other offers later.

5. Measure & Tweak - Track your results and use the information to improve your campaigns.