According to web expert Gerry McGovern, the ideal length for a page of web content on a regular website (not a landing page) is 300 words. He says 50% of visitors will read a 300-word page to the end, while only 5% will scan 1,000 words.
Headlines should be 4 to 8 words, sentences 15 to 20 words, and paragraphs 40 to 70 words. Hyperlinks should be in the right-hand column, not embedded within the body copy. Reason: links in the body copy distract readers, making it difficult for them to read the paragraph.
Source: IntelBuilder
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