3 ways to build credibility

Here are 3 things you can give—or give up—to others to build credibility with them:

1. Material wealth: For instance, giving a customer a full refund—even when you don't legally have to.

2. Time and energy: Giving clients guidance, assistance, or advice when you are not "on the clock" or charging them for it.

3. Opportunity: Bypassing an opportunity can help you build credibility. Example: the consultant who turns down a lucrative offer from a big potential client because it represents a conflict of interest with a smaller, less lucrative existing client.

Source: Wanek, Tom, "Currencies That Buy Credibility" (WA Press, 2009).