According to a study by Knowledge Networks, more than 4 out of 10 people who view your streaming video content online do so because they were told about it by someone else either in person or over the phone.
In my experience, people will tell other people to watch an online video only if it meets at least one of the following criteria: (1) funny, (2) entertaining, (3) unusual, (4) moving (emotional).
Source: eMarketer, 12/2/09.
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