Does your sub-headline actually enhance your sales copy?

In copywriting, much attention was devoted to the art of crafting a terrific headline, which as you know has the largest font size in the sales copy and is normally in red.

Let's talk about what comes after the main headline...the sub-headline for a while.

Did you know that your sub-headline serves as a hook to make your readers continue reading?

The sub-headline goes on to explore other benefits for your reader to continue reading which are not shared in the headline.

It helps to pull people in.

The sub-headline is generally smaller than the headline in font size (by 1), and is often differently colored too.

Black is a matching color for the sub-headline.

In short, you want to make your prospects feel that they owe it to themselves to read every line of your letter.

What do you think of this tip? Are you putting it into practice?

Have you noticed that they're only minimum changes?

Sometimes it's the smallest changes to a website that can have the biggest possible impact.

There are more copywriting tips in the 2 videos below. Enjoy watching!

Part 1:



Part 2: