How to get long-term traffic from one-time effort.

I would like to share with you my experience in using viral products to create continuous traffic and subscribers for my online business.

It is actually very simple. I created viral e-books and software, give people distribution rights/resale rights with link to my website/squeeze page inside the products.

I focused on capturing prospects instead of making quick sales. This way I can build my opt-in list and get repeat traffic over and over again.

Here's real life example of one of my viral products...

Search for "404 Self Improvement Tips" (with quotes) in Google. You will find 14,000 pages promoting this e-book alone (imagine how much free traffic I get from this e-book!)

I also have a piece of software (it's a very simple application actually) that continue to bring me 3-5 subscribers each and every day for the last THREE years!

Viral e-books/application/software is a formidable promotion method for your online business. You can get continuous traffic and subscribers from just one-time effort.

Viral products also help to establish yourself as an expert and act as a media to introduce people to your online business.

If you want to do this viral marketing campaign successfully, there are some rules you need to know:

Rule number 1: do NOT waste time writing e-book or creating software from scratch.I'm talking about viral products that you can use to promote your ACTUAL online business.

It is faster, better and more profitable if you acquire private label rights to certain e-book or software and distributed them as your own. This way you can free up your time to develop your main online business.

In case of 404 Self Improvement Tips, I acquired private label rights to the e-book, gave it a new title, add my name and website, turn them into PDF and simply sell the products along with master resale rights to my subscribers (for giveaway products you can submit them to sites like free-ebooks.net).

Rule number 2: ALWAYS distribute QUALITY products.Forget about creating crappy e-books and software because they will hurt your business!

High quality and useful viral products will bring favorable effect to your name and business. Your viral products will receive wide publication and be featured in newsletter, e-mail, websites, blogs, etc.

Rule number 3: give people reason to pass your viral products! Since '404' comes with master resale rights and giveaway rights, the e-book spreads like a wildfire! People sell '404' in their own website, eBay, or simply use it as a bonus for their own product. They also give the e-book away as an incentive for people who sign up to their newsletter.

The article is written by Bob Bastian.