In the 21st century, we still get cold calls from financial advisers and hotel promoters. This is unbelievable when all the experts have declared the practice is dead. If you are like these 2 categories of salespeople who spend all day dialing for dollars, you are chasing away prospects as they back away from you, driving away deals instead of closing them.
Meanwhile, most companies spend all kinds of money on advertising and don't get nearly enough bang for their buck. The fundamental problem is that the approach is still some form of cold prospecting instead of attraction/build-up marketing.
Here's a solution. Perry Marshall's Guerilla Marketing for Hi-Tech Sales People" is an information-packed audio CD that discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today's fiercely competitive B2B marketplace. Get your free copy today!
Note: The strategies explained are applicable strictly in business-to-business context, not business-to-consumer.
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