Autoresponders come in all shapes and sizes. Some are programmed as a script to be installed on server. These cost a one-time payment. However, most cannot match the quality and reliability of autoresponders that are designed as a web-based service, i.e. company staff run and manage their servers solely for list management while we as customers operate their software. These cost monthly subscription.
You can enjoy a test drive with Aweber, which we currently use. It's $19.95/mth or $179.40/yr.
There are many things you can do: create customer lists, normal subscriber lists, set a series of messages at predetermined intervals or mass-mail like what you normally do.
I won't say how to operate Aweber but do your own test drive because operations differ from one autoresponder to another. Switching from one autoresponder to another also means a switch in operation habits and all the crazy minor details that come with them. Stick with one good service. Aweber is popular among Internet marketers.
On the other hand, webmasters love scripts because they give them a greater sense of ownership and control. 2 big pluses:
1) You only need to purchase the software once...
2) ...to install the software on as many domains as you own. And once you do purchase it, there's no monthly fees. How about free upgrades for life...!
There has been numerous recommendations for autoresponder scripts but at least one that truly fits the bill of being flexible, scalable and reliable is something called ListMail Pro.
It automates your business by handling all of your e-zines, newsletters, update lists, and more from your website, including sending HTML mails and transfer subscribers from list to list according to changing status!
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