1. Do not exceed the advertised webinar length. People have schedules and want everything covered in the time you promised.
2. Allow time for Q&A. For a 60-minute webinar, the most popular length, the presentation should be 45 to 50 minutes with a 10 to 15 minute Q&A. If you run out of questions before the allotted time expires, don't be afraid to finish early. Your audience will not think less of you.
3. Don't start more than 2 to 3 minutes after the hour. Doing so abuses the time of those who are waiting.
4. Ensure that recordings of the webinar are available within 48 hours of the 'live' event. Notify all registrants, not just those who missed the webinar, that the recording is available on demand and include the link.
5. Start promoting the event earlier than a week prior to the date. While two third of registrants will register the week of the webinar, a third will register earlier.
Source: White Paper, "10 Common Webinar Mistakes," DN24
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