Hire a copywriter or write it yourself?

According to top copywriter John Carlton, when it comes to hiring a freelance copywriter, you have decided that either your own copywriting skills are not up to the task, or you should hire a pro because it will save you time and get better results, assuming you can afford it.

"There's a cost to everything, which includes both the dollars involved, and your time and invested energy, all balanced against the odds of success," says John.

"If you save time doing certain things yourself, and the results are abysmal, how much have you really saved?" John sensibly asks. "Or, if you write a check that makes your hand shake to a top copywriter who produces something that opens the wealth spigot on your head, how much did that writer 'cost' you?"