How to stand out at networking events

If you belong to a group or organization for the networking, consider becoming an officer of the group.

For decades I have advised businesspeople that, if they are going to network in a group or organization, the worst way is to attend as an ordinary member. A much better strategy is to boost your visibility by volunteering to be an officer of the group or head a committee.

Marketing consultant Sandra Lee Schubert agrees. "If you belong to a group or organization, consider joining the leadership team," she advises. Spearhead a committee, plan an event, donate your products, or volunteer your specialty services and time.

Be of service in the group, even if it means making the coffee or staffing the registration table. But be ready to step into a leadership position.

The more you get involved, the more impact you will make in the lives and business of others. The more you create stronger relationships, the more people get to know you and your business.

"Be the go-to person for future business, by being the person your groups can count on. It also looks good on a resume," Schubert advises.