Add more or larger "secure offer" icons, e.g. not just "VeriSign" but "McAfee Secure" and "BBB" and a whopping big, well-designed "100% Satisfaction Guarantee" icon to your web pages. Aim for at least 5 icons per reply page.
Test placement of these trust logos. Some research says that the single best place isn't at the top of the page or at the bottom, but rather right under or next to the "Place Your Order" button.
Source: The Copywriter's Roundtable, 8/6/13.
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