We did a free teleseminar on social media and had almost 400 people register. But when it came time to do the call, the instructions provided by the free conference call company we used did not work. I could not mute the listeners or record the call. And so it is lost forever.
The lesson: use a paid audio conference service that provides a 'live' operator on the call to assist you. That way, if there are technical glitches, they can be resolved before they ruin the call. Make sure they record the call and provide an mp3 file of it after the event.
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