You can dramatically increase response to free content offers for lead generation by showing an image of the front cover of the whitepaper, e-book, report, or CD you are giving away in your e-mail or landing page. In an HTML e-mail, place the image to the right of the headline.
In a direct mail package, show the cover on the reply element. In a print ad, show a picture of your offer in the bottom right corner of the page. On a landing page, place the image in the upper half of the screen.
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