1 - Tell more and sell more: the most successful infomercials embody
the basic premise of "the more you tell, the more you sell."
2 - Solve a problem: the bigger the problem your product can solve the higher your return on investment.
3 - Demonstrate the product and describe it in detail: educate, excite, earn trust, and entice.
4 - Create a story around your product in a way that develops a strong emotional tie with viewers.
5 - Create a sense of urgency to buy: use such techniques as quick-response bonuses, two for one, and free gift with purchase.
Source: Timothy Hawthorne, Response Magazine, 9/12, p. 56
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