Although you might not be promoting the same thing as everyone else,
there are some basic principles of marketing that apply to everyone with
something to offer.
They are:
1. Your product -
Making sure there is a market for what you have to offer. The best
approach is to research your market first, find what they need, and then
find (or create) a product that helps them.
2. Product price -
Making sure the product price is within reach for your target market,
but also considering that lowering your price may make your product
appear to be "low quality".
In general, charge what you're worth.
3. Consistent promotion -
Free methods exist, but they're slow and often untargeted. Using
consistent advertising is the only real way to generate results
on-demand.
4. The right advertising channels - Know what types of advertising generate the best response.
5. Being unique -
Follow the principles above, but also add your own flair and
personality to your market. This could be as simple as doing audio
recordings, getting on video, creating your own unique voice for written
content, etc.
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