1 - Focus on the unique personality of your fans to determine what
type of messaging or content they'll respond to with the greatest
enthusiasm.
2 - Ask simple, closed questions that are easy to answer.
3 - Use instructive language in your posts to make it crystal clear what you want your fans to do.
4 - Give your fans exclusive content, promotions, and deals that you haven't shared or posted to your website yet.
5 - Address your fans by name whenever possible, and respond to their comments one-on-one.
6 - Actively invite personal conversation with your fans by soliciting their opinions on relevant topics.
7 - Ask your fans what types of content they want to see and then act on their suggestions.
Source: "Best Practices for Engaging Messaging," Wildfire whitepaper
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