When advertising on Facebook, send the clicks to a Facebook page and
not to your website, advise Perry Marshall and Thomas Meloche in their
new book "The Ultimate Guide to Facebook Advertising" (Entrepreneur
Press).
Reason: If you send your clicks to a Facebook page, then the visitors land in known and comfortable surroundings.
Says
Marshall, "Their defenses are much lower than when they are taken to a
foreign website for the first time, and they are more likely to engage
more frequently with your content."
In addition, visitors don't
have to worry that you're about to install a virus on their computer,
post offensive material, or assault them with popups and ads.
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