A Quick Tip For Building Credibility

If you want to gain credibility with your prospects, participate in the markets you serve.

For example, I knew of a fellow who sold welding equipment to welders. To relate better to his prospects and make them more comfortable with him, he took courses at night and became a certified welder.

Similarly, if you sell million-dollar life insurance policies, it's difficult to convince someone else to buy a policy unless you own one yourself.