The New Rules Of Selling

1 - Sell what the customer desires or requires, not what you want them to buy.

2 - Get personal; collect as much information about your customer as possible and use it.

3 - Become a friend, because people will buy from their friends but don't always trust salespeople.

4 - Concentrate on building strong relationships.

5 - Find things you and your customer have in common, and build on those similarities.

6 - Gain the trust of your customers.

7 - Have a great time, and have a great sense of humor.

8 - Don't even look like you're trying to sell.

Source: Business Brief