Using press release services for SEO is a classic example of PRs evolving with the times. This can be a great benefit for small businesses because a high search engine page rank definitely leads to more consumers finding them.
In days past, a PR would be mailed or blasted out via wire services. They would go to various journalists and media outlets who would then decide if the release merited further attention and distribution. Typically, the shelf life of a PR was very short.
But thanks to the Internet, PRs can now be distributed quickly to a mass audience. Better yet, they can remain online for a very long time. The PR has evolved very nicely because consumers, journalists, bloggers, analysts, and even competitors are constantly seeking new information!
The press release has become more than just a media relations tool. With being able to include various images, video clips, infographics, and links to other web pages, PR's really are somewhat of a mini web page.
Consider also the option to share them on social networks. This gives them another life they never previously had.
Because of these expanded uses of PRs in today's online world, they have become a great way to optimize a site with the search engines. Let's examine five reasons why businesses should use press releases services for SEO purposes:
1) Unsolicited PRs don't have a good chance of going much further than the initial mailing. Journalists and bloggers are more likely today to use search engines to research and get the stories and information they're needing to complete a story.
It's really a timing issue. But distributing an optimized pr increases the odds that it will be seen.
Optimized PRs distributed and hosted by any number of press release services can gain a big audience. In addition to professional writers searching for and finding them, consumers do too.
2) Companies can include links in their PRs that lead back to their website. Many PR distribution services allow you to also add anchor text links. These can lead back to various pages on their site, not just the main page. It can have a huge effect on the site's search engine ranking.
3) As the company gains more visibility with the PR in search engines, they increase their chances of being seen. With that comes greater potential of being written about by bloggers and other media which gains even more exposure for the company and website.
4) Additional links back to your site are being created when others write about your business. That's because they generally will include at least the website's URL. You can boost your search engine ranking this way, too.
5) An optimized PR addressing issues of a company can show up in the same search engine results as the negative news regarding the company. This becomes an effective way to overcome, or at least neutralize, poor press.
Any company can benefit from press release services for SEO purposes due to these 5 reasons. Examine your business, find newsworthy items, and begin optimizing your business online. The end results will be worth the effort!
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