Whether you're copywriting or e-mail marketing there are some classic rules to stick to.
As you can see, rule no. 8 is "keep your sentences simple". Another way to keep sentences simple is by being conversational just like the way you talk to connect with strangers.
If you aren't sure if you can dumb down your writing, just to let you know Paul Smithson of XSitePro has released a free text editor called XMailWrite that allows you to check readability statistics including number of words, sentence length etc., all things that help make comprehension more difficult. It also assesses spam level as it was designed initially for writing e-mail messages.
Robin Henry, a fellow online friend uses it to write instructional media for Arabic students who speak English as a second language and he highly recommends it. Thanks to him, you get to know about this new toy too.
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