How To Rank Top For Your Inner Web Pages

Let us have a look at 2 websites, the first of which is a good example of an ideal internal linking method anyone should follow, not to forget what one should prevent while doing the internal linking of his/her website.

Mike's Marketing Tools is created by well known Search Engine Optimizer Michael Wong. He has optimized subpages for various Internet Marketing names like Armand Morin, Marlon Sanders and many more, keeping in mind all the basic on-page optimization.

Click on the "Marlon Sanders" hyperlink and you're taken to a page SEOed for the keyword "Marlon Sanders". The page has got the keyword "Marlon Sanders" in the tag and top left-hand section. The key phrase is in bold and appears all around the web page. If you perform a search at Google using the keyword "Marlon" and "Sanders" you will find this internal page listed at the first page. The most important factor that got this page to the top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.

Now, let us have a sneak peak at ThinkBig Inc., a “good looking” but not a very well optimized website  which cannot be found now in the SERPs and therefore receives no traffic.

• Their home page title reads “find out which product to sell online and how to sell it” and no one will ever bother to search with such a keyword combination.

• The tag also makes no sense and when we move toward the tag, we can find that a huge header graphic image forms the part of the main content which is not at all recommended for SEO.

• The website does not obey a good inner linking method because it puts images in place of text to point to the subpages. Search engine spiders would not recognize images as legitimate data to access pages hotlinked by images.