Does the number of times that you use a keyword in your online video make a difference? Yes, says digital marketing expert John Saunders, who advises that the number of times a keyword is used can be vital to the success of any video marketing.
"Your keyword should be included in your title as well as your description," notes Saunders. "Your keywords should take up approximately 3 percent of the text. Be careful not to overload your content with the keyword too much."
Source: John Saunders, Today@TargetMarketing, 12/16/13
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