According to SEO expert Trond Lynbo, good information architecture, website structure, and internal link architecture are critical to rank new product pages well. His advice: Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls, and indexes your content fast. Also link to the new product pages from their parent category pages.
Optimize your website theme so that new products are always presented on your home page where they'll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.
Source: Today@TargetMarketing
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