How to overcome the challenge posed by GMail's 'Promotions' tab in e-mail marketing

Google has recently announced a GMail development that has Internet marketers panicking.

Login to your GMail account and you will find a new 'Promotions' tab. All e-mails that Google deems to be promotional will arrive in this tab. Considering that a good e-mail click-through rate is only 3%, it's going to go down further as readers are not inclined to be sold at.

To salvage the situation, you may consider cutting down on your marketing frequency and balance your promotional e-mails with educational content. Inform readers that should they find your e-mails under 'Promotion', they can drag them into the 'Primary' tab. Google will ask if they want to treat all future messages from you the same way; they should click 'yes'. Remind them again in subsequent e-mails.