1. Put the most important words first.
2. Write clear and very descriptive titles for pages.
3. Headline content should be concise and descriptive and stand out from the rest of the text.
4. Lead with the most important messages.
5. Define technical terms in place.
6. Link to pages that have simplified explanations.
7. Spell out and define acronyms.
Source: Ragan.com, 7/8/13
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