1. Make sure your site is compatible with tilted screens and can be read in either landscape or portrait view.
2. Don't make users pinch and zoom to bring your page into focus.
3. On mobile screens it's easy for content to appear cluttered, so keep your copy concise.
4. Make it fast; 82% of mobile users expect a web page to load within 5 seconds.
5. Use a click-to-call button; 61% of mobile users call after a local business search.
Source: econsultancy.com
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