How to package your content

Roger C. Parker suggests using the following types of information for content marketing:

1. Information on buying: Example: "10 Things to Look for When Shopping for Floor Covering."

2. Questions to ask: "6 Questions to Ask When Refinancing Your Home."

3. Mistakes to avoid: "Top 10 Mistakes Made by First-Time Book Authors."

4. Symptoms: "7 Signs of Job Burnout."

5. Strategies: "6 Steps to Permanent Weight Loss."

6. Definitions: "8 Important E-Commerce Terms."

7. Best practices: "10 Keys to Sustained Growth."

Source: Content Marketing Institute, 2/22/13.