Building Your E-List

According to consultant Wendy Montes de Oca, conducting online polls is a great way to add names to your e-list.

She says that for an e-list built with online polls, less than 2% of the names dropped off the list after 6 months.

Other methods Wendy recommends for e-list building include article marketing, reciprocal ad swaps for lead generation, and pay-per-click advertising.

Not working so well: buying e-mail addresses ("almost always a waste of money"), renting e-lists, sweepstakes, and e-mail address appending. "With these methods, more than 50% of the names dropped off the file after 6 months," she says.