Marketing through an autoresponder series is a popular strategy to
increase repeat website visits and sales. Here is a popular strategy
using e-zine e-books.
Instead of trying to publish a small daily
or weekly e-zines, try publishing one large monthly e-zine (similar to a
monthly magazine) as an e-book format delivered via autoresponder,
preferably a PDF file. You could have it made up of a large number of
articles per issue and insert regularly featured areas throughout like
inspirational quotes, industry tips, favorite sites and advice from the
pros. You could also insert full-color graphics, multimedia components
like audio/video file links and ads. Then you can charge a monthly rate,
with an annual discounted package purchase, and sell advertising spots
to sprinkle in your autoresponder announcements for each issue and with
an informational series to announce your monthly e-zine to new
prospects.
In summary, by using customized marketing techniques
like an e-zine e-book, tailored to fit your own products and services,
you can reach out and increase your website traffic and sales
opportunities. Internet marketing can mean more ways to grow your
business.
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