Best-selling author Michael Masterson gives the following tips for writing strong content for your e-newsletter:
1.
The quality of the ideas presented is paramount. A reader may sign up
for an e-zine for many different reasons but he will continue to read it
only if he feels that his time invested in reading is yielding valuable
ideas. Valuable in this context means provocative, memorable and
useful.
2. Less is better than more. If you overwhelm the reader
with ideas—even valuable ideas—he will come away from the reading
experience emotionally neutralized. That happens because the reader
recognizes subconsciously that he has taken in more information than he
can possibly act upon. Being comprehensive therefore is not the virtue
some writers and publishers think it is.
3. Specificity is key.
Unsubstantiated claims and promises may attract your readers’ attention
but you will never win their trust unless you back up those claims and
promises with specifics.
4. Stories sell the heart. Facts sell the
brain. Don’t forget that the job of good writing is to appeal as much
to the readers' emotional intelligence as it is to provide them with
rational evidence.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment