Tuesday, December 21, 2010

4 steps to increasing customer value

1 - Call some of your customers ...take 30 minutes a day, 5 days a week to call your customers and say hi.

2 - Leave personal voice mails for your customers...you can leave messages on their mobile phone using slydial.

3 - Send out physical thank-you's...send a thank-you letter after the first purchase, and another the next month.

4 - Make yourself strategically available at 'live' events...have special times you will be available at the bar 1 or 2 nights of a multi-day training event. Do lunch or dinner with your most profitable clients.

Source: TNT Marketing, 11/10, p. 2.

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