Are You A Marketer Or Widget Provider? by Clate Mask

What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man?”

Did you become a small business owner because you enjoy marketing? Probably not. But, if you’re going to continue to grow your business you have to realize this important fact: you are a marketer, not a widget provider.

Let me quickly show you the difference between a marketer and a widget provider.

A Widget Provider:
Has products
Talked to prospects
Has customers
Owns a business
Hopes they’ll stay in business

A Marketer:
Sells products
Continually talks to a list of prospects
Builds relationships with customers
Grows their business
Is building their business future

So how do you become a marketer? I’ll get into that with subsequent messages. However, here are a few questions I want you to think about:

* Do you know the difference between advertising and marketing?
* Are you building your prospect and customer lists?
* Does your business have a marketing “system” in place?

Remember, marketing can make the difference between doing alright, and skyrocketing your business!

Clate Mask is the CEO of Infusionsoft.