14 Great Headlines For Copywriting

Here are 14 headline formulas that have worked well for me and can for you too:

1. Tell a story.

"They Laughed When I Sat Down at the Piano...But When I Started to Play."

2. Make a recommendation.

"The 5 Tech Stocks You Must Own NOW."

3. State a benefit.

"Managing UNIX Data Centers - Once Difficult, Now Easy."

4. Make a comparison.

"How to Solve Your Emissions Problems at Half the Energy Cost of Conventional Venturi Scrubbers."

5. Use words that help the reader visualize.

"Why Some Foods 'Explode' In Your Stomach."

6. Use a testimonial.

"After Over Half a Million Miles in the Air Using AVBLEND, We've Had No Premature Camshaft Failures."

7. Offer a free special report, catalog, or booklet.

"New FREE Special Report Reveals Little-Known Strategy Millionaires Use to Keep Wealth in Their Hands - and Out of Uncle Sam's."

8. Ask a question in the headline.

"What Do Japanese Managers Have That American Managers Sometimes Lack?"

9. Tie-in to current events.

"Stay One Step Ahead of the Stock Market Just Like Martha Stewart - But Without Her Legal Liability!"

10. Create a new terminology.

"New 'Polarized Oil' Magnetically Adheres to Wear Parts in Machine Tools, Making Them Last Up to 6 Times Longer."

11. Give news using the words "new," "introduction," or "announcing".

"Announcing a Painless Cut in Defense Spending."

12. Give the reader a command - tell him to do something.

"Try Burning This Coupon."

13. Use numbers and statistics.

"Who Ever Heard of 17,000 Blooms from a Single Plant?"

14. Promise the reader useful information.

"How to Avoid the Biggest Mistake You Can Make in Building or Buying a Home."