You may have heard of testimonials and case studies about very small and very weird niches, like how to play the bongo or how to keep iguanas as pets, making lots of money but we just could not suspend our disbelief to think how true the viable market size is out there.
One substantial evidence you can derive about the popularity of a niche is to check the video view count when researching through video sites. Compare and contrast 2 user experiences of an Internet surfer:
1) The touch-and-go instances of visiting and leaving a website in seconds
2) Having to sit through a video from start to finish for a few minutes
And you'll be much more encouraged and convinced by the obvious interest of video watchers on the basis of one reason: YouTube records as 1 count a fully watched video, not partially watched video. Read this blog post: What is a Video View Count on YouTube, Metacafe, Revver, DailyMotion, etc.?
A benchmark for a successful video relating to a highly specialized or obscure subject matter should be over 500 views, though it may take a year to reach this number. That doesn't mean you can't make a video series to beef up and consolidate your YouTube presence. True enough, someone with the account name 'expertvillage' does have a few videos
about iguanas that surpass 1000 views. As for bongo playing, the top-listed YouTube video (based on the search phrase "how to play the bongo") has 97298 views at this time of writing. Small niche? Only few people would want to play a "stupid drum"? How wrong can we be!
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