We all know the raw power and efficacy of online marketing through
article publication. All of us can even claim without blinking that
article marketing is the most powerful and cost-effective web
advertising technique that has been conceptualized since the creation of
the digital world.
To put it simply, if you own an Internet enterprise, you have to use article marketing.
However, one of the most asked questions I receive is this: how can I craft a good article?
This
indicates that though most Internet businessmen realize that they have
to pursue article marketing, not all of them are skilled enough to write
a web-worthy piece of informative content.
Therefore, I have
prepared some easy-to-follow steps on how you can create the most
suitable good article for online marketing purposes.
1. Determine the subject you want to write about.
2. Don't attempt to write about a general subject.
Break it down to a more specific subject that people will be fascinated
with. Just to illustrate, don't settle for the broad subject of 'dogs'.
Try to determine a sub-topic that will capture the interest of the
prospects you will be aiming for. As is often the case, this sub-topic
refers to a particular demand, like "dog training" for people who are
experiencing difficulty when it comes to living with their unruly canine
companions, or "dog grooming" for cleanliness compulsive dog owners who
can't live with the smell of their untidy canine friends. You need to
find a sub-topic that will make people take notice. This is critical.
Countless articles fail because they don't serve a more tangible matter.
3. Because the sub-topic should indicate a need, your article must be able to provide a solution.
However, depending on how the article will be used, the solution you
will share will vary. By way of example, if you're going to use the
article to promote a product, then practice restraint on the remedy you
will share. Your goal, in such a case, is to provide the impression that
you are an expert in the field, and invite your readers to consider
what you will be offering. Always remember this throughout the writing
process.
4. Formulate an attention-seeking title
that is dumbed down but exciting. People will visit your article if they
will like its title. If not, no one will get to read what you have
written.
5. Remember that every article has 3 basic parts: the introduction, the body, and the conclusion.
The introduction will introduce what your work is all about. You can
deliver a shocking fact, a revealing statistic, or a funny anecdote to
jerk your audience into knowing that "Yes, the author is the real deal."
The body will discuss the information you want to share, of course. And
the ending will summarize the problem, the provided solution, as well
as interject some calls to action (i.e. "click my link") if needed.
6. What is the right length for articles of this nature? It's safe to say that 300 to 750 words would be fantastic!
These
are just some easy tips for article writing. It is not hard to write a
good article all it takes is a little planning and a little thought.
With practice you will find it gets a lot quicker.
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