What is 3-way linking?

You might hear 3-way linking being called some other names, like “A B C Linking” or “Pyramid Linking”. They all mean the same thing.

3-way linking is much like reciprocal linking, however instead of 2 webmasters being involved, there are 3, or 1 of the 2 webmasters has 2 websites.

Reciprocal linking is most easily explained by “site A links to site B, then site B reciprocates by linking to site A”, pretty easy, right?

3-way linking is explained like this: Site A links to site B, Site B links to site C, and site C links to site A.

So when Google or the other search engines send their spiders out, they can only see that there is a link pointing to your site, and not a link pointing back to the site linking to you. They then make the assumption that your site must be really good quality to have all these other sites linking to you with no link back in return.

Herein lies the beauty of 3-way linking.