Here are my NINE LAWS of Internet marketing:
Law one: At the end of the day, you still have to IMPLEMENT. You have to do.
Law two: Learning secrets is more fun and sexy than doing.
Law three: The money is in the doing.
Law four: Doing is frustrating because you will always run into snags and things that don't work as simple or easy as you wish they would.
Law five: The people who win DO. They implement. The people who don't DO, don't make money.
Law six: You can get so stuck in "learning secrets" that you never do.
Law seven: If it's dirt simple with no brain required, if all you
do is push a button and money comes in, then all the opportunity has
already been sucked out. You will NOT make money long term because there IS no barrier to entry and everyone will jump on board.
Law eight: When everyone jumps on board, the opportunity is often gone. Blue Ocean book was right.
Law nine: Problems are good. They provide barriers to entry for competitors. It's the most basic law of supply and demand.
I believe in buying secrets. I believe in specialized knowledge and
know-how. I also believe the most important part of the whole equation
is what you DO. What you DO is as important as what you KNOW. Doing
requires confronting what is NOT comfortable to you. Watching DVDs and
going to seminars is comfortable. DOING is not. Why? It's a learning
curve. Things don't work. Things aren't as simple as you wish. That's
part of life. But if you really wanna make it happen, you gotta focus on
DOING. And the main reason I bring up this uncomfortable and unpopular
truth is because I want YOU to succeed. My products for the most part
are NOT about secrets. They're about DOING. Yeah, that isn't as sexy and
interesting and fun. But do you wanna be entertained? Or do you wanna
make money? Honestly. If you wanna be entertained by the biggest
fireworks show and dazzling simultaneous blitzkriegs of promotions by
affiliates, then have a good time. Enjoy the show. Personally, for
entertainment I recommend movies, comedy shows and magic shows. But it's
whatever floats your boat. If you wanna make money, then buy your
know-how carefully and focus on DOING. You don't HAVE unless you DO.
Sunday, July 22, 2007
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