Using rotating banners on your home page? Don't. Research shows that rotating banners, while aesthetically pleasing to the viewer, are less effective than a standard, static home page with fixed copy the user can read at a glance, and not wait for it to be gradually revealed as the banner rotates.
Reason: People get impatient and click away. The key message has to be instantly displayed at a glance. See this article on why rotating banners don't work.
Source: Don't Use Automatic Image Sliders or Carousels, Ignore the Fad
Tuesday, May 6, 2014
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