Tuesday, May 6, 2014

The awful truth about web pages with rotating banners.

Using rotating banners on your home page? Don't. Research shows that rotating banners, while aesthetically pleasing to the viewer, are less effective than a standard, static home page with fixed copy the user can read at a glance, and not wait for it to be gradually revealed as the banner rotates.

Reason: People get impatient and click away. The key message has to be instantly displayed at a glance. See this article on why rotating banners don't work.

Source: Don't Use Automatic Image Sliders or Carousels, Ignore the Fad

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