Rich Jacobs, who does marketing for attorneys, always sends the same e-mail twice: first at 9am EST, and then again the next day at 2pm EST. According to Rich, this doubles his open rates and causes nearly zero spam complaints.
Rich's mentor, Perry Marshall suggests repeating the same e-mail in an autoresponder series 6 to 12 months later with a different subject line. "I estimate most subscribers would tolerate this just fine and the average person who did read something won't clearly remember that they had seen it before," says Perry.
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