Here is a checklist for producing e-mails your prospects can easily view on their mobiles:
1. Provide customers with the most relevant clickable content in a mobile environment.
2. E-mail width should be less than the screen width of the mobile device it is being displayed on.
3. Font is at least 13px for text and 25px for headlines.
4. You have touch-friendly buttons—a minimum of 29px × 44px with 10px padding.
5 Your e-mail looks good on both IOS and Android.
Source: StrongMail whitepaper, Mobile Optimization Success Guide.
Monday, June 10, 2013
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